Style, charisma and a winning attitude were key characteristics the brand considered when they chose Piqué, who in 2010 became won the World Cup with Spain in South Africa. He embodies the type of man the brand wishes to dress: a young and carefree man with personality and his own style.
With this collaboration, the men’s fashion brand, which until now has counted on the presence of young models for its campaigns, is moving towards the strategy adopted by MANGO, which since the beginning has chosen famous faces to star in its advertising campaigns.