Summer in the city and theres uniform requirements - On hand The Polo and heritage range from Ellesse

Sartorial tennis styling is taking over summer uniforms and theres a new collection from the old guard to throw into the mix - Ellesse Heritage. Italian styling and colour ways personified perfectly. Nobody does summer better than the Italians - its all about colour representing the seasons vibrancy and pursuits ... So from the hard court with a bottle of coke and borrowed rackets to the lawn tennis club with Pimm's and a coach, this is the brand to be donning if you want to look the business.

Hackett SS11 Key Piece

Hackett’s example is right on trend; made from lightweight polyester and lined with buttons, it is the perfect piece to throw over a pair of chinos and shirt at the weekend or over a suit to dash to the office. Hackett gives a modern twist on the conventional trench. Available in Khaki and Navy.

The West is Dead Spring 2011

In an effort to starve the Plains Indians, the United States government sanctioned the extermination of millions of bison. By 1889, the American Bison population had been decimated, their population falling from over 60 million to 1,091 in less than a century. Today, the west is dead and the wild bison are all but extinct. By purchasing our products you are contributing to the preservation of our remaining Wild West.

EDWIN SS11 - IVY LEAGUE MEETS HONEST LABOUR

 Inspired by the Jack Nicholson flick ‘5 Easy Pieces’ the Edwin SS11 Collection is inspired by Nicholson’s character who plays the part of a promising upper-class classical pianist, who runs off to pursue seemingly honest laboring work within the oil fields of middle America. The sun-soaked colors and oil stained denims reflective of the duality of Nicholson's character; the refined mind of an artist meets the rugged natural wear of hard graft.

 Available at www.fusshop.co.uk

Burkman Bros Launches Shop-In-Shop at Welcome Stranger!

This past Sunday, March 20th from 2:00PM to 5:00PM, designers Ben and Doug Burkman of Burkman Bros made an in-store appearance at their Shop-In-Shop at Welcome Stranger  in San Francisco to celebrate the arrival of their Spring 2011 collection.

Their utilitarian take on classic American menswear achieves its distinction from a well-traveled point of view, giving their casual, but tailored collections a sense of comfort and ease.

The Shop-In-Shop reflects the spring 2011 inspiration of Sri Lankan beach landscapes and nautical fishing ports. Guests enjoyed tropical rum punch cocktails and had the opportunity to win exclusive giveaways with their purchase such as Burkman Bros friendship bracelets and bandanas.

Oiler & Boiler Launches in the UK for Valentine’s

Stylish men’s underwear brand Oiler & Boiler has hit the high street just in time for Valentine’s. Inspired by the preppy vibe of the Hamptons, Oiler & Boiler provides a stylish choice of underwear for the discerning man about town. Capturing the essence of a Long Island summer holiday and available in preppy and quirky prints or simple block colourways, these are an ideal gift for the man in your life this Valentines Day.

With prices starting at just £10, Oiler & Boiler is available at Fenwick’s, House of Fraser & Selfridges as well as online at Rock Undies.

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Jofama Rides into SS11

When men flew planes, rode fast motorbikes, and seeking out speed were amongst the elements that defined a man’s style, Jofama have been at the forefront of classic leather outerwear since 1926.

Spring Summer 2011 see’s the introduction of the ‘Hell-Driver’ jacket, a lightweight version of the incredibly popular ‘Retro-man’ jacket from last season, constructed from quality washed goat leather and incredibly soft pure wool check lining.

Jofama silhouettes include a khaki leather zip-up bomber that utilizes adjustable side-cinch buckles and back paneling to create a tailored and timeless shape, and a Madras-plaid lining or those seeking a bit of classic ‘prep to lend a little pep’ to their summer season wardrobe.

Klay 2011 Lookbook

KLAY is about: Unisex concept. Modern, rough, authentic silhouette. Hand wash treatment and lux Japanese fabrication. Present in selected shops like GUILD (Usa) - LEFORM (Russia) - JOURNAL STANDARD (Japan) and L’ECLAIREUR (Paris).

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