Australian underwear brand 2wink has launched their most innovative campaign yet, "A Chance 2Design," in which the public can design their OWN pair of underwear and submit it for a round of voting before three celebrity judges. The grand prize winner will win $1,500AU and the runner-up will win $200AU worth of 2wink vouchers.
After the winning pair is selected, 5,000 limited edition pairs will be available for sale within eighteen weeks and 50-percent of its net sales will go to fight prostate cancer.